Print / Layout / UX/UI

iconoclast

Crafting a brew-tiful
caffeinated canvas

The IconoClast project aimed to infuse European charm and bohemian allure into every design aspect, from sourcing captivating images to crafting compelling copy and designing menus and digital app layouts. The logo design served as the cornerstone of the brand's identity, embodying simplicity and artistry.

  • Designed the logo, merging Bely Display with coffee bean-shaped 'I' and 'O's to reflect simplicity and artistry.

    Developed a refined color palette of cream, blue, and brown to ensure consistency across all branding materials.

    Created menu layouts to enhance readability and aesthetics, balancing tradition with modernity.

    Designed an app layout and interface, reshaping the user experience and seamlessly integrating the brand into the digital world.

  • The target audience comprises café-goers seeking a charming European-style café experience, as well as tech-savvy customers looking for convenient digital solutions.

    IconoClast Café caters to individuals who value simplicity, artistry, and quality in both their physical and digital interactions with the brand.

  • Sourced captivating images and graphics to visually represent the café's ambiance and offerings.

    The design approach focused on embodying European charm and bohemian allure through meticulously curated visuals and branding elements.

    Every design choice, from the logo to the color palette, was made to resonate with the target audience and enhance brand recognition.

    The integration of advanced digital solutions, such as the app layout and interface, aimed to reshape the user experience and establish the brand as an innovator in the graphic design landscape.

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