Print / Direct Mail
Clear Organic Market
Designing a fresh
organic experience
The Clear Organic Market project aimed to enhance accessibility to affordable organic food for health-conscious consumers. The design focused on promoting freshness and local sourcing while establishing a strong organic identity. Key elements of the project included:
Direct Mail Campaign: Created two direct mail pieces—a healthy eating educational mailer and a grand opening promotion—along with a transit shelter ad.
Visual Identity: Incorporated vibrant yellow accents and hand-drawn illustrations inspired by local farms to appeal to eco-conscious shoppers.
Brand Consistency: Utilized fruit and vegetable backgrounds and the Brevia typeface to create a cohesive brand experience.
This project sought to engage consumers in a friendly manner, guiding them toward healthier choices and emphasizing the benefits of organic food.
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Designed two direct mail pieces: an educational mailer on healthy eating and a grand opening promotion, with a transit shelter ad.
Incorporated consistent visuals like fruit and vegetable backgrounds and the Brevia typeface for brand identity.
Used vibrant yellow accents and hand-drawn illustrations related to local farms to appeal to eco-conscious consumers.
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Clear Organic Market targets health-conscious consumers seeking affordable organic options.
The design approach appeals to eco-conscious individuals seeking clarity and accessibility in organic food.
Emphasizing freshness, local sourcing, and a distinct organic identity resonates with consumers seeking healthier, sustainable alternatives.
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The design approach prioritized clarity and accessibility to effectively convey the benefits of organic food in a friendly manner.
Vibrant yellow accents and hand-drawn illustrations were strategically employed to captivate the eco-conscious target audience.
Consistent branding elements, including fruit and vegetable backgrounds and the Brevia typeface, were utilized to ensure a unified brand identity.
