Print / Direct Mail

Clear Organic Market

Designing a fresh organic experience

The Clear Organic Market project focused on delivering clarity and accessibility in affordable organic food through print and direct mail design. Emphasizing freshness, local sourcing, and a distinct organic identity, the design approach aimed to guide consumers toward healthier choices in an accessible way.

  • Designed two direct mail pieces: an educational mailer on healthy eating and a grand opening promotion, with a transit shelter ad.

    Incorporated consistent visuals like fruit and vegetable backgrounds and the Brevia typeface for brand identity.

    Used vibrant yellow accents and hand-drawn illustrations related to local farms to appeal to eco-conscious consumers.

  • Clear Organic Market targets health-conscious consumers seeking affordable organic options.

    The design approach appeals to eco-conscious individuals seeking clarity and accessibility in organic food.

    Emphasizing freshness, local sourcing, and a distinct organic identity resonates with consumers seeking healthier, sustainable alternatives.

  • The design approach prioritized clarity and accessibility to effectively convey the benefits of organic food in a friendly manner.

    Vibrant yellow accents and hand-drawn illustrations were strategically employed to captivate the eco-conscious target audience.

    Consistent branding elements, including fruit and vegetable backgrounds and the Brevia typeface, were utilized to ensure a unified brand identity.

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